By localizing the products and process, and benchmarking them against the M&S product and similar competing products, we created a decadent flavour and texture that surpassed our expectations. The flavour profile of this product is all about the combination and balance of specific herbs and spices to achieve the perfect southern fried taste and aroma – an indulgent experience. This coating has become the new benchmark for southern fried flavour in our coating range as WW plans to expand to other Southern Fried products.

It was a joyous day when the teams from Finlar and WW celebrated our achievement at the WW taste testing rooms in Cape Town.

“This is an incredible story of collaboration between the WW and Finlar teams,” says Marius Marais, Commercial Executive at Finlar. “I’d like to especially thank the brilliant Cleo Delcarme and Robyn Butting from WWand our innovative team of product developers, Sheetal, Lize, Esmeralda, and Sylvia who worked tirelessly for nearly two years to bring Southern Fried Chicken Portions home to WW.

“The partnership with the WW team who are amazingly supportive, creative, and responsive was invaluable in manifesting Southern Fried Chicken Portions locally. We are excited to monitor the responses of WW shoppers to this word-class product. We believe in this product, and hope WW retail customers will too.”