Mobile

•  90% of content consumed is on Mobile – here and Europe
•  Platform is light, quick and includes all formats (pic, animation, video)
•  HTML based
•  Links are available for the entire mag issue as well as for the individual pages
•  Take the content with you anywhere (globally and locally)
•  Changes are immediate – we can remove, edit and add content in minutes.

Part of marketing mix and communication

•  Push and pull – doesn’t just pull customer with static interaction – the content is live and can take reader into other experiences – this can be within company and externally (partners/advertisers etc) – therefore push too.
•  Integrate into database/mailing lists – Cape Epic with small list get plus 33% response to all titles sent

Analysis

•  The full magazine as well as all individual pages and magazine are tracked – see last page
•  Can be integrated with your Google analytics (or we set up a google analytics account for your titles that you can access.)
• Efficacy of campaigns, content, promotions, products and competitions can be seen and lead to adaption of content/message

Grow the basket

•  All articles, recipes, products etc can be linked to the e-commerce offering and encourage sales directly

Adaptable

•  Platform adapted according to requirements ie a full video embedded, driving video to YouTube channel.

Advertisers

•  Advertisers are offered another touch point – that can be analysed
 • Potentially and additional revenue stream – or can be used on a share basis to offset cost